You may have thought about having personal brand photos taken for your business but are still thinking to yourself- is this really worth investing in? What are the benefits? I’m camera shy- why should I do this?
Well, to start, using custom brand photos is the way to set yourself apart from others in your industry. People crave connection, so giving them a look at the “who” behind your brand allows them to connect with you- building that “Know, Like and Trust” factor that’s so important when gaining new clients and maintaining relationships with current ones.
Many small business owners and solopreneurs will make the investment in brand photos when it’s time to make the big leap and level up their business! Here are a few top reasons why my client’s have had their branding photos taken.
It’s time to go all-in!
Many of my clients come to me when they are starting a business. Some are starting a side hustle for some extra income and others are taking the leap and quitting their day job- yay! Either way, they find themselves in a position where they have a new website, logo, brand colors and voice, but they need the visuals to tie it all together so that their website, social and marketing is cohesive. The final piece to bring it all together is custom brand photos that showcase their unique approach to helping their clients.
You’ve finally made it (well almost)!
Another reason my clients work with me is because they have reached a point in their business that there is some extra money left after salary, taxes and expenses. They decide to reinvest that money into their business with brand photography. Many times they have been bootstrapping it- taking their own portrait-mode iPhone selfies and using stock images (the same ones as their competitors because they are free!), but they realize that if they are ever going to get that next level, they need to look like the expert that they are. Professional brand photography gives them way more than just a nice headshot- it puts their knowledge and skills on full display and shows their audience what it would be like to work with them.
Things change!
If 2020 taught us anything, it’s that nothing stays the same. Nothing! The world changes, we change and so do our businesses. Sometimes my clients find themselves at a place in their business where their brand is no longer in line with their ideal client or their offers. It’s time for a refresh and that includes photos so that they can market themselves as they are now, not the “them” from years past.
Being able to showcase your professionalism and uniqueness quickly and clearly is key to fruitful marketing, especially on social media. Bringing together all of the elements of your brand from message to colors and marketing yourself in a consistent manner will help you to start building traction in your business. Brand photography is a key piece to this is which photos you use and the quality of those photos.
In a world where 60% of people say they prefer contacting companies with pictures of themselves on their websites, it’s almost silly to not invest in professional brand photography for your business. Especially if your business is based primarily online, you need visuals in your marketing that stop the scroll and show them who you are and what you’re all about. You need to share your story with people for them to connect with you, and for your business to grow.
Having professional photos done can also be a HUGE confidence booster, both for you personally and where your business is concerned. Let’s set up a time to chat about what this may look like for you!
P.S. Budget isn’t always a roadblock - especially when there’s payment plans available!
Amy Crosby Photography serves Western Massachusetts and Southern New England. 413-827-6004.
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