8 Types of Photos To Include In Your Brand Photoshoot

A branding photoshoot is designed to show off your business and services. The photos taken at your shoot should portray your brand and self in a genuine and true way. This is how you create that human connection with your audience and keep your relationships and following growing. Portraying your professionalism is important, but you also want to allow people to see you as relatable and real. With this goal in mind, brand photoshoots are much more than headshots. Here are eight key types of photos you should include in your brand photoshoot.

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Headshot

The most important photo to include in your brand shoot is your headshot. Your audience needs to see who you are. It’s best to keep your headshot professional with a simple background, so the focus will be on you and your personality. Your headshot is perfect for the About Me section on your website, social media or an upcoming speaking opportunity.

Lifestyle

Your lifestyle photos are also important to show your audience and customers who you are as a human, outside of your brand. You want to still keep them professional, but you can be more relaxed with these than with the headshots. Lifestyle photos should be more stylized to highlight your personality and energy, whereas the headshot is generally more posed.

Behind The Scenes

Behind the Scenes photos are important to include in your brand photoshoot because your potential clients want to see what goes into what you do and the services you offer. You can use these photos to introduce your team, highlight the processes or tools used to get the job done or to show the workspace where the magic happens. This will create a feeling of comfort and familiarity when reaching out to you or doing business with you for the first time.

Interactions

Showing the interactions between you, your team and clients is key to helping people feel a sense of ease with you and your brand. During your brand shoot, invite your friends and family to come and join in the shoot to fill in as the clients! Keep things professional, but light and familiar and have fun with it.

Product/Service Detail

Including product or service detail photos in your brand shoot allows you to have imagery without you to mix things up. Use these photos to take full, detailed images of the products you sell or of the service being performed. These can be used to show it off or to sell your products on your website or social media.

Interior/Exterior

Showing people what your space looks like gives them a sense of comfort and predictability when meeting you or coming to your place of business for the first time. Allowing a peek at the interior and exterior of your space creates more of that humanizing feeling and a connection, as opposed to just another business name online. It gives an idea of what to expect when they walk through the door and it’ll alleviate a lot of anxieties for people first visiting.

If you don’t have or don’t want to use your office space, rent a space that is in line with your brand such as an Air B&B, a studio or professional kitchen. The right space will enhance your photos and your brand.

Logo/Branding

Some of the most important photos to take during your shoot are those that include your logo. This is a perfect opportunity to show off any branded merchandise or tools that you may use day-to-day or offer for sale. Having photos of your logo and merchandise reinforces your brand and boosts your credibility instantly when people are able to become familiar and recognize your branding. Images with your logo also offer you an opportunity to show off your brand using an alternative to a photo of you.

Hobby

Another way to create a strong connection with your audience is to let them see you as more than just your business. Including photos of you enjoying your favorite hobby or indulging in your favorite interests creates a connection for those with similar interests and hobbies to feel instantly connected to you. Even people who may not be interested in your service or product may still feel connected as a person, which still grows your following and brand.

Investing in a brand photo shoot allows you to create real connections with potential customers that will increase your brands credibility and sales. You are much more than your business name and the products you sell. Allow people to see you in your personal light, too!

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8 Types of Photos To Include In Your Brand Photoshoot

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