Using quality images, and using them correctly, is a great way to look professional on social media and increase your brand’s credibility. With the right photos, you can quickly and easily get information out, improving your interactions and relationships with them, as well as your posts’ reach.
A lot of this is because our brains are very visual and tend to retain imagery much easier than text, given that the imagery is interesting and varied. Here are 6 key photos your brand should be utilizing on your social media platforms.
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UGC
UGC (or User Generated Content) is often considered more original and trustworthy by customers because it isn’t content that’s created by you - it’s created by your customers and shared with you. Utilizing UGC on your social media is a super easy way to create content. All you have to do is find posts customers have tagged you in, ask for their permission to repost, and tag them back while thanking them for sharing with you! Not only is it a great and simple way to build trust, but you also encourage more happy customers to share their photos for a chance at a public shout-out. Don’t be afraid to ask customers to share photos of themselves using your product or service, too!
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Seasonal
People on social media are always being drawn to photos and content that are relevant to their lives right now. Seasonal photos are a great way to appeal to that and foster more engagement. Posting a picture of your jack-o-lantern in October or you enjoying the beach in the summer appeals to the human side of your brand and keeps it relevant in a more personal way to customers without selling to them.
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Lifestyle
Lifestyle photos show how a product or service is used, why and how it can fit into your customer’s life. These photos especially are very aesthetically pleasing and are intended to provide your audience with a personal and detailed vision, compared to a photo of your product on a shelf or table. Show your beautiful hand-crafted blanket draped over the edge of a neatly tidied bed, rather than folded up on a display. People want to know how things work for them, so provide the answer!
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BTS
Behind the Scenes photos can be of you, your space, an event, or the process behind a product or service. Letting customers in on the parts of your business that are less in the spotlight, You can even take this opportunity to introduce your team members and let clients get to know your brand more personally. Growing connections and trust are crucial for the growth of your business, so these photos are a great way of bringing clients into your world and allowing them to see a more relatable, human side to your brand.
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Personified Product
Sometimes it’s hard to make a product or service seem engaging on social media. This is where you can use humor, satire and cleverness to create photos and captions to make your product or service seem more interesting. Personifying a product and giving clients a laugh is an effective way of fostering more engagement, thus growing your brand online.
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Product Shots
You don’t need to use only new products to draw attention and increase sales. You can always highlight existing products or super unique ones to appeal to new clients, or even previous clients who didn’t know about that one yet. Never assume everyone has seen everything you have to offer. With product shots, you can also throw in some close-ups to really highlight the attention to detail and quality you take when it comes to your products!
You want to share a mix of these photo types to keep your feed refreshing and to capture and hold customers’ attention. Allowing your customers to experience your brand in its entirety is key to building connections, strengthening trust and growing your brand and sales. There’s more to you than a business name and your products’ face value!
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