Utilizing the right props in your branding photoshoot can make a significant difference in the appeal of your photos. However, that’s not to say that you need to go out and spend a bunch of money on fancy props to make your branding photos stand out! Chances are, you already have or have easy access to plenty of simple, easy props that’ll do the job. You just need to keep in mind that you want your props to fit in with your brand’s overall aesthetic and feel. Here’s some ideas that typically fit nicely into branding photoshoots.
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Show off your daily routine
You can help build that personal connection and show the more human side of you by letting people see what gets you motivated or keeps you going every day. Share key pieces of your day-to-day routine with your audience and draw them in through something they may have in common with you.
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Meditation/yoga (yoga mat, candles, etc)
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Exercise equipment
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Reading (an industry-relevant book)
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Journaling (favorite journal/planner, pen, etc)
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Skincare/makeup products
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Grab your favorite food or drink
A delectable cup of coffee or tea in your favorite mug makes a great prop! If you’re more of a wine or champagne kind of woman , you can pour some in a pretty glass and use that too. If it makes sense for your branding, get a couple pictures of you cooking or preparing something fresh in your kitchen. If you chose a coffee shop or cafe for your branding photoshoot location, this one is a no-brainer!
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Your tools
Even if you don’t create physical products, your job still requires tools to get it done. Use your branding photoshoot to show your clients what goes into your work and take a couple pictures of you in action!
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Laptop/phone
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Physical products
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Notebook/planners
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Camera
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Pen/pencils/markers
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Favorite personal items
Showing off some of your favorite things in your personal life is another good way to let your audience and customers build a personal connection with you and your brand. By doing this, you give them the opportunity to see what you may have in common in your likes, dislikes, goals and values. This transparency builds trust, which increases growth and brand credibility.
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Favorite books
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Pets
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Family members/friends
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Hobby
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Favorite sports teams
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Fun, trendy things!
Sometimes, there’s not much of a reason behind your props. They’re just fun, look good in the pictures and are already on hand. Nothing wrong with that! The most important thing during your branding photoshoot is to feel comfortable and confident, so the possibilities are endless!
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Hat/sunglasses
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Balloons the colors of your brand
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Bicycle
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Umbrella
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Vibrant flowers
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Cute purse/bag
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Printed word cards to enhance brand message
Finding the right props to use in your branding photoshoot might seem intense and overwhelming, but it truly doesn’t have to be. The magic behind props is that they take some of the focus off of yourself, making you feel more comfortable and confident - like you don’t have to nail the PERFECT laughing face - while helping you tell your brand’s story. Get creative and enjoy the process.
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